![]() The success of Twitter 2.0 is all of our responsibility. And from what I can tell so far, you're built for this. And in this moment of complete reinvention, we have the opportunity to reach across aisles, create new partnerships, celebrate new voices, and build something together that can change the world. You have to genuinely believe - and work hard for that belief. When you start by wrapping your arms around this powerful vision, literally everything is possible. We're on the precipice of making history - and that's not an empty promise. ![]() Twitter is on a mission to become the world's most accurate real-time information source and a global town square for communication. Or, I'm learning so much from you - can we do this again? Or maybe it's as simple as, You should have the freedom to speak your mind. Have you ever been talking with someone particularly insightful and thought, You're brilliant - everybody should get the chance to hear this. More recently it has become increasingly clear that the global town square needs transformation - to drive civilization forward through the unfiltered exchange of information and open dialogue about the things that matter most to us. From space exploration to electric vehicles, Elon knew these industries needed transformation, so he did it. Hello Twitter! People keep asking me: Why Twitter? So, I'll tell you. Here's the full memo Yaccarino sent to employees: "From what I can tell so far, we're built for this." "We have the opportunity to reach across aisles, create new partnerships, celebrate new voices, and build something together that can change the world," Yaccarino wrote. In early June, several high-level Twitter executives tasked with brand safety suddenly left the company. Numerous companies have paused their ad campaigns on Twitter over concerns about the rise of hate speech and offensive content. One of Yaccarino's most immediate challenges is to stabilize the ad business. ![]() A recent survey from the Pew Research Center, for example, showed Twitter power users are posting less frequently than in the past, underscoring the difficulty Yaccarino faces in rebuilding engagement on the site. Yaccarino didn't address any specific issues or accounts, nor did she bring up any of the various problems that have afflicted the site since Musk took over. But Musk has also silenced some voices, including suspending the accounts of journalists who have been critical of him. Since purchasing Twitter for $44 billion late last year and subsequently watching the value of the site plummet due to a shifting market and decline in advertising, Musk has reinstated many accounts that had previously been shut for violating rules of prior leadership. To "drive civilization forward," Yaccarino wrote, people need access to an "unfiltered exchange of information and open dialogue about the things that matter most to us." Prior to Twitter, Yaccarino was global advertising chief at NBCUniversal, CNBC's parent company. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit ![]()
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