WeChat Moments: Holding its position at the top, WeChat Moments – the social media feed where users can share photos, videos, and updates – continues to be the most frequented feature.More than 60% of WeChat active users open the app every day, while 83% rely on the app for work purposes. Starbucks on WeChat WeChat Features Usageįrom its origins as a simple messaging app, WeChat has expanded into a vast ecosystem with myriad functionalities. WeChat has approximately 19 million daily active users in the US. Southeast Asia, North America, and Europe together now account for around 20% of users, indicating WeChat’s increasing global footprint and its efforts to penetrate non-Chinese markets. However, there’s been a noticeable expansion in international markets. Unsurprisingly, China remains the powerhouse, with over 2/3 of WeChat’s users residing there. This slight skew towards male users has been consistent over the past few years and reflects the inequity in gender distribution in China. In 2023, males account for approximately 52.9% of the user base, while females represent 47.1%. The gender split is relatively even on WeChat. WeChat also boosts an older audience, with people over 51 years old accounting for 22.7% of total users. Then, there are 22% of people aged 31-40, and 19.2% of people aged 41-50. People between 25-30 years old are the smallest group, accounting for 13.7% of WeChat users. Around 22.3% of WeChat users fall within the age group under 24 years. WeChat remains predominantly popular among the younger demographic. Wechat users belong to all age groups and locationsĭiving deeper into the demographics: Age Distribution WeChat usage stats not only showcase the app’s immense popularity but also underscore its ubiquity in the daily lives of its users. User Base and Demographics WeChat will exceed 1.67 users globally by the end of 2023Īs we stated earlier, WeChat has further solidified its stance as one of the most dominant social media platforms globally, boasting a staggering 1.3 billion monthly active users, forecasted to reach 1.67 billion by the end of the year. The app is responsible for 34% of the total data traffic in China. 73.7% of internet users access the app frequently.Ĭhinese people spend over 30% of their time online on WeChat, indicating its ever-increasing popularity. There are 45 billion messages exchanged daily, which is no surprise, as WeChat ranks as the most popular mobile social media platform in China. Of course, the numbers stating the number of WeChat users worldwide, place the app in the fifth rank of the most popular apps in the world (right after Facebook – 2.9 billion, Youtube – 2.5 billion, Whatsapp – 2 billion, and Instagram – 1.4 billion). Overview of the WeChat Social Media PlatformĪs of 2023, WeChat has over 1.3 billion monthly active users and it’s forecasted that WeChat users will exceed 1.67 billion by the end of this year. This article aims to shine a light on the most crucial WeChat statistics of 2023, offering readers a comprehensive look into the platform’s current standing, growth patterns, and potential future trajectories. As we move further into 2023, understanding the dynamics of this ‘ super app‘ becomes not just a point of interest, but a necessity for marketers, businesses, and tech enthusiasts alike. Not merely a messaging app, WeChat has evolved into an all-encompassing ecosystem where users can chat, shop, pay bills, and even book flights.
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